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Trade exhibition Booth Promotion Mistakes

Trade event exhibiting is among the most economical direct marketing tools open to business today. But although some trade show exhibitors appear to always hit home runs after they exhibit at trade events, other trade exhibition exhibitors manage to regularly strike out. Why? To become a successful trade exhibition exhibitor, one needs to bring people to their trade show booth. Unfortunately, many trade show exhibitors confuse quantity and quality. A high amount of trade event booth traffic isn't very helpful if it isn't quality traffic. The key to ensure that you promoting one's trade exhibition booth is always to focus on getting QUALIFIED PROSPECTS. You would like to bring visitors to your booth that have any excuses for your products or services, who have the cash to buy your product or service, and that have the energy to create or otherwise influence the purchasing decision at their company. Usually, all of the attendees at a trade exhibition are not potential customers. Usually, actually, a lot of the attendees are specially not prospects whatsoever, and have no need for your service, or do not have the money, or couldn't make or influence the purchasing decision regardless. When promoting your trade event booth, remember to think Potential customers! With this thought, let's discuss three common trade show booth promotion mistakes.

MISTAKE 1) NOT PROMOTING ONE'S Trade exhibition BOOTH AT ALL

Trade show entertainer - Many companies register with exhibit with a trade event and then leave it at this. They figure that they may sit inside their booth and attendees will be there. Studies show quite the contrary. Many attendees make it to fewer than half from the trade exhibition booths with a show. The good thing is that most attendees can make it to the booths which they read about in advance make intends to visit. The lesson to find out is this: if you don't market your booth, you might find yourself sitting alone for any significant part of the show.

MISTAKE 2) HAVING A GENERAL RAFFLE OR DRAWING (THE FISHBOWL APPROACH)

A standard trade show booth promotion technique is to get a raffle or giveaway. You tell individuals to drop their card inside a fishbowl and one lucky person will win a mp3 player or another such thing after the show. The issue with this particular approach is that your giveaway is not to do with your products or services. You might get a stack of economic cards, however when you start cold calling people you will find that they only wanted to win the IPOD, and they've no interest in your company.

MISTAKE 3) HAVING AN ENTERTAINER

Another common mistake would be to work with a magician or another entertainer to perform at the trade event booth. The problem with this particular approach is the fact that men and women wish to watch the entertainer, not talk to you. And again, they'll probably have no real interest in your company. Even worse, you may have a wall of non-prospects blocking access to your booth for those those people who are prospects.

Just what exactly In case you DO?

The important thing with any trade event promotion is that it should target Potential customers. First, you should determine who your prospects are, and what means they are brings (so that you know who to focus on and just how). I quickly always recommend broadcasting a pre-show mailer to any or all the registered attendees. Two mailers spaced out are even better. Your mailer should tell attendees concerning your booth, what you will be showing, and why they should stop by. On the show, you would like to be sure to use a trade show booth which includes bold, eye-catching graphics, which tells attendees everything you do and the way you are able to help them. Your trade event booth graphics have to generate Potential customers, not every random Joe that walks by. Next, any promotion that you just do must attract qualified prospects. If you are intending to have a raffle, consider having it for a chance to win one of your products or services. The only people that will enter are people who need your product or service. You'll stand an improved chance of advertising to those who don't win when you contact them, rather than the person who just wanted the disposable IPOD. If you have a raffle to have an unrelated item, be sure to ask every person a set of questions before your enter them. The list of questions must decide when they are qualified prospect, and whether you want to spend your time giving them a call following your show.