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Trade event Booth Promotion Mistakes

Trade event exhibiting is among the most economical direct marketing tools open to business today. But even though some trade show exhibitors seem to always hit home runs once they exhibit at trade shows, other trade exhibition exhibitors seem to regularly strike out. Why? To be a successful trade exhibition exhibitor, you should bring visitors to their trade show booth. Unfortunately, many trade show exhibitors confuse quantity and quality. A high amount of trade event booth traffic isn't very useful whether it isn't quality traffic. The main element to actually promoting one's trade event booth is to concentrate on getting Potential customers. You would like to bring visitors to your booth which have an excuse for your product or service, which have the cash to buy your product or service, and that have the power to create or at best influence the purchasing decision in their company. Usually, all of the attendees at a trade exhibition are not potential customers. Usually, in fact, most of the attendees are specifically not prospects in any way, and also have no need for your products or services, or do not have the money, or couldn't make or influence the purchasing decision in any case. When promoting your trade exhibition booth, be sure you think QUALIFIED PROSPECTS! With this thought, let's talk about three common trade show booth promotion mistakes.

MISTAKE 1) NOT PROMOTING ONE'S Trade event BOOTH AT ALL

Trade show magician - Many companies join exhibit at a trade event and then leave it at that. They figure that they'll sit in their booth and attendees will be there. Studies have shown just the opposite. Many attendees reach fewer than half from the trade event booths at a show. The good thing is that a lot of attendees is likely to make it to the booths they read about ahead of time and then suggest plans to visit. The lesson to learn is that this: if you do not advertise your booth, you might find yourself sitting alone to get a significant section of the show.

MISTAKE 2) HAVING A GENERAL RAFFLE OR DRAWING (THE FISHBOWL APPROACH)

A typical trade exhibition booth promotion technique is to have a raffle or giveaway. You know visitors to drop their card inside a fishbowl and one lucky person will win a music player or another such thing at the conclusion of the show. The problem with this approach that the giveaway is not to do with your service or product. You could end up with a stack of economic cards, but if you start cold calling people you'll find that they simply wanted to win ipod, and the've no real interest in your business.

MISTAKE 3) Through an ENTERTAINER

Another common mistake would be to hire a magician or other entertainer to do at the trade event booth. The problem using this approach is always that individuals will wish to watch the entertainer, not talk to you. And again, they'll likely have no real interest in your business. Worse, you may have a wall of non-prospects blocking usage of your booth for all those those people who are prospects.

Just what exactly In case you DO?

The key with any trade event promotion is it should target QUALIFIED PROSPECTS. First, you have to determine who your prospects are, and just what ensures they are potential customers (so that you know who to a target and how). I quickly always recommend delivering a pre-show mailer to all the registered attendees. Two mailers spaced out are better. Your mailer should tell attendees about your booth, what you'll be showing, and why they should drop by. At the show, you would like to make sure to possess a trade exhibition booth which has bold, eye-catching graphics, understanding that tells attendees what you do and the way it is possible to help them to. Your trade exhibition booth graphics have to generate Brings, don't assume all random Joe that walks by. Next, any promotion that you do must attract qualified prospects. If you are planning to get a raffle, consider having it for a chance to win one of the services or products. The only real people who will enter are people that need your product or service. You'll stand a better chance of advertising to people who don't win once you give them a call, as opposed to the person that simply wanted the disposable IPOD. If you absolutely have a raffle with an unrelated item, each individual some questions before your enter them. The list of questions should determine if they are qualified prospect, and whether you want to spend time giving them a call following your show.