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Trade Show Booth Promotion Mistakes

Trade show exhibiting is probably the most economical direct marketing tools available to business today. But even though some trade exhibition exhibitors appear to always hit home runs when they exhibit at trade shows, other trade event exhibitors manage to regularly strike out. Why? To become successful trade event exhibitor, one should bring traffic to their trade event booth. Unfortunately, many trade exhibition exhibitors confuse quantity and quality. A top amount of trade event booth traffic isn't beneficial when it isn't quality traffic. The important thing to actually promoting one's trade show booth is to focus on getting QUALIFIED PROSPECTS. You want to bring visitors to your booth who have any excuses for your product or service, who have the money to purchase your products or services, and who have the ability to produce or otherwise influence the purchasing decision inside their company. Usually, all of the attendees in a trade event are not brings. Usually, in fact, most of the attendees are particularly not prospects at all, and also have applications your product or service, or not have the money, or couldn't make or influence the purchasing decision in any case. When promoting your trade event booth, be sure you think Potential customers! Being mindful of this, let's discuss three common trade event booth promotion mistakes.

MISTAKE 1) NOT PROMOTING ONE'S Trade exhibition BOOTH Whatsoever

Trade show entertainer - A lot of companies register with exhibit in a trade exhibition by leaving it at this. They figure that they'll sit inside their booth and attendees will only be there. Studies have shown quite the contrary. Many attendees make it to not even half of the trade event booths at a show. Fortunately that many attendees can make it to the booths which they hear about ahead of time and then make plans to visit. The lesson to learn is this: if you do not market your booth, you might find yourself sitting alone to get a significant area of the show.

MISTAKE 2) HAVING A GENERAL RAFFLE OR DRAWING (THE FISHBOWL APPROACH)

A common trade event booth promotion way is to get a raffle or giveaway. You tell people to drop their card in a fishbowl and one lucky person will win a music player or any other such thing at the end of the show. The problem with this particular approach that the giveaway has nothing to do with your service or product. You might end up with a stack of business cards, however when you start contacting people you will find that they simply desired to win ipod and iphone, and they've little interest in your company.

MISTAKE 3) HAVING AN ENTERTAINER

Another common mistake is to hire a magician or other entertainer to perform at the trade exhibition booth. The problem with this particular approach is that men and women desire to watch the entertainer, not talk to you. And again, they'll sure enough have little interest in your business. Worse, you might get a wall of non-prospects blocking access to your booth for those people who are prospects.

What exactly In the event you DO?

The main element with any trade exhibition promotion is that it should target Brings. First, you have to determine who your prospects are, along with what ensures they are qualified prospects (so you are aware who to a target and just how). Then I always recommend sending out a pre-show mailer to all the registered attendees. Two mailers spaced out are even better. Your mailer should tell attendees about your booth, what you will be showing, and why they should drop by. At the show, you want to be sure to use a trade event booth which has bold, eye-catching graphics, understanding that tells attendees that which you do and the way you can enable them to. Your trade event booth graphics need to make Potential customers, not every random Joe that walks by. Next, any promotion that you simply do must attract qualified prospects. If you are planning to get a raffle, consider having it the chance to win one of your products. The only real people who will enter are people who need your service. You'll stand an improved chance of advertising to those that don't win when you contact them, rather than the person that just wanted the free IPOD. If you have a raffle with an unrelated item, every person a couple of questions before your enter them. The set of questions should determine when they are qualified prospect, and whether you wish to spend time calling them after the show.