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Maximize Your Online Presence

Are you managing your own professional reputation online? Whether you're looking for new clients, a promotion or looking for a new job, it's essential that anyone take the lead in creating a winning online first impact. Clients, employers, and head-hunters want to get you online. Today, having a polished, professional and intentionally managed online presence is an expected part of a professional resume. Here's a checklist of what your online presence should include:

Up-to-date and consistent bios. Your bio is a concise summary of your respective expertise, credentials and achievements. It should include an ongoing professional head shot, as well as the main element elements of your occupation. Your bio/profile should be consistent across all of the places where it is listed (company internet site, LinkedIn, Facebook, professional and alumni organization sites, other membership sites).

A complete LinkedIn site. By complete, I mean your LinkedIn page ought not only have your photo and bio, but it should also list your full application, and you should ask recommendations from trusted clients, colleagues and supervisors) to make certain your profile shows you at your best. Make sure that you've added your own network of contacts to your LinkedIn profile, people whom you can be comfortable recommending or referring. A broad network multiplies the ability of your connections, so make sure you add the people you need to stay connected to.

Harness the power of Facebook to activate in conversations, stay connected with informal business acquaintances and showcase your experience inside a laid-back way. While it's not OK to incorporate everyone you meet in your mailing list, it is OK to invite individuals whose business cards a person collect at luncheons and networking events to be your Facebook friend. Have a page exclusively for you, the business professional, and don't mingle personal/professional info. Facebook is also an excellent place to showcase your portfolio or case studies and also to get conversations going about recently read business books.

While bios/profiles and any presence on LinkedIn are non-negotiable in today's business world, are nice extras. Gist makes it easier that you should track what key contacts are doing (since revealed by their social media marketing updates) to be able to have current, relevant conversations with essential clients, contacts and interviewers. Name is similar to be able to LinkedIn and another spot prospective clients and employers will go to check out your reputation.

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