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Sun and rain of a Good Advert

Advertisements are all around us. Whether we're watching tv set, driving down the freeway, flipping through a magazine, or listening to radio stations, we are bombarded upon every side by messages looking to get us to buy a services or products. And although there are actually countless debates over regardless of whether advertising is effective and whether advertised. does influence people to purchase products, the fact is a lot of companies will spend billions of dollars on a single advertisement in the hopes who's will increase their income.

Good advertisements have the power to make people stop and get sucked in. You have to have been living under a rock to never notice the success involving Glico’s caveman series or even the iPod's silhouette series of commercials and advertisements. And as a result of those advertisements, sales went up significantly for those two companies.

Advertising creates awareness in the product and can communicate messages, attitudes, and emotions to attract and intrigue audiences. At least those would be the desired effects of a great advertisement. Needless to say, some advertisements fail miserably in their purpose.

So, what makes the difference between a prosperous advertisement and an defeated one? It's all in the design. Typically, larger organizations produce more effective advertisements, while newer and smaller companies are those who produce the duds. This is largely because bigger organizations have the money to hire professionals while smaller companies do not.

The advantage of employing an in-house advertising creator or hiring an advertising agency is you will get the skills of people who have been trained in generating effective advertisements. Many have spent years and years going to school, studying past effective ads, looking at elements involving design, and learning how to produce their own effective promotional initiatives.

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