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Trade Show Booth Promotion Mistakes

Trade event exhibiting is among the most cost effective direct marketing tools accessible to business today. But even though some trade show exhibitors seem to always hit home runs after they exhibit at industry events, other trade show exhibitors seem to regularly strike out. Why? To become a successful trade event exhibitor, one needs to bring visitors to their trade exhibition booth. Unfortunately, many trade exhibition exhibitors confuse quantity and quality. A high amount of trade show booth traffic isn't beneficial when it isn't quality traffic. The main element to successfully promoting one's trade show booth would be to focus on getting QUALIFIED PROSPECTS. You want to bring people to your booth that have any excuses for your products or services, which have the money to buy your products or services, and who have the power to make or at best influence the purchasing decision inside their company. Usually, all the attendees in a trade event usually are not potential customers. Usually, in reality, most of the attendees are particularly not prospects at all, and possess no need for your service, or don't have the money, or couldn't make or influence the purchasing decision regardless. When promoting your trade exhibition booth, remember to think Potential customers! With this in mind, let's talk about three common trade exhibition booth promotion mistakes.

MISTAKE 1) NOT PROMOTING ONE'S Trade event BOOTH Whatsoever

Trade show entertainer - Many companies sign up to exhibit with a trade event leave it as well. They figure that they'll sit in their booth and attendees will only be there. Studies have shown just the opposite. Many attendees make it to fewer than half from the trade exhibition booths at a show. Fortunately that many attendees is likely to make it towards the booths which they read about ahead of time and then suggest plans to visit. The lesson to find out is this: unless you promote your booth, you might find yourself sitting alone for a significant part of the show.

MISTAKE 2) Using a GENERAL RAFFLE OR DRAWING (THE FISHBOWL APPROACH)

A common trade event booth promotion way is to have a raffle or giveaway. You know visitors to drop their business card inside a fishbowl then one lucky person will win an IPOD or other such thing after the show. The issue with this approach is your giveaway is not concerning your products or services. You may get a stack of economic cards, but when you start contacting people you will find that they just wanted to win the IPOD, and the've no interest in your business.

MISTAKE 3) Owning an ENTERTAINER

Another common mistake is always to work with a magician or any other entertainer to do your trade exhibition booth. The problem with this approach is always that individuals will desire to watch the entertainer, not talk with you. And again, they'll likely have no real interest in your company. Worse, you might get a wall of non-prospects blocking access to your booth for all those those people who are prospects.

SO WHAT In case you DO?

The key with any trade show promotion is that it should target Brings. First, you should determine who your prospects are, and just what means they are brings (so you are aware who to a target and how). Then I always recommend delivering a pre-show mailer to all or any the registered attendees. Two mailers spaced out are better. Your mailer should tell attendees concerning your booth, what you will end up showing, and why they ought to drop by. In the show, you would like to make sure you have a trade exhibition booth that has bold, eye-catching graphics, and that tells attendees that which you do and the way you can help them to. Your trade event booth graphics need to make QUALIFIED prospects, its not all random Joe that walks by. Next, any promotion that you simply do must attract brings. If you are planning to possess a raffle, consider having it the chance to win one of your products or services. The only people who will enter are people that need your product or service. You'll stand an improved chance of advertising to people who don't win once you give them a call, rather than the individual that simply wanted the free IPOD. If you do have a raffle with an unrelated item, be sure to ask each person some questions before your enter them. The customer survey have to research if they're qualified prospect, and regardless of whether you want to spend your time calling them following the show.