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Maximize Your Online Presence

Are you managing your own professional reputation online? Whether you're looking for new customers, a promotion or hunting for a new job, it's essential that an individual take the lead in making a winning online first effect. Clients, employers, and head-hunters want to discover you online. Today, having a polished, professional and intentionally managed online presence is an expected part of a professional resume. Here's a checklist of what your web presence should include:

Up-to-date and consistent bios. Your bio is a concise summary of your expertise, credentials and achievements. It should include an existing professional head shot, as well as the real key elements of your job. Your bio/profile should be consistent across all of the places where it is listed (company internet site, LinkedIn, Facebook, professional and alumni corporation sites, other membership sites).

A complete LinkedIn site. By complete, I mean your LinkedIn page shouldn't only have your picture and bio, but it should furthermore list your full cv, and you should request recommendations from trusted clientele, colleagues and supervisors) to make sure your profile shows you at your best. Make sure that you've added your personal network of contacts to your LinkedIn profile, people whom you would be comfortable recommending or mentioning. A broad network multiplies the ability of your connections, so make sure a person add the people you would like to stay connected to.

Harness the power of Facebook to interact in conversations, stay connected with casual business acquaintances and showcase your experience in a laid-back way. While it's not OK to provide everyone you meet in your mailing list, it is OK to invite individuals whose business cards an individual collect at luncheons and networking events to become your Facebook friend. Have a page simply for you, the business professional, and don't mingle personal/professional information. Facebook is also a terrific place to showcase your portfolio or case studies also to get conversations going around recently read business publications.

While bios/profiles and any presence on LinkedIn are non-negotiable in our business world, are nice extras. Gist makes it easier for you to track what key connections are doing (while revealed by their social media updates) to help you have current, relevant conversations with essential clients, contacts and interviewers. Name is similar for you to LinkedIn and another spot prospective clients and employers will go to look at your reputation.

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