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Yellow-colored Pages, a Generic Term for any Business Directory, and a Brief History of Advertising Using them

Yellow Pages has a good history, that goes back a century or so, in 1883, when a printer within Wyoming simply ran out of white paper and started using yellow paper alternatively for business listings. Yellow Pages comprise a new directory that lists various industries according to their generic categories, instead of being shown alphabetically, which often caused confusion in the past. Just as the brand suggests, this directory is published on pages which have been yellow instead of whitened. Though originally this brand was reserved for many commercial listings on document, now it is also extended to include online listings and sites of businesses. The name, one must remember has a trademark in britain. In the USA and many other countries this name will not be trademarked and hence is utilized freely by many sites and phone companies to create and edit commercial entries. Almost 75 telephone directories make use of the online address of "Yellow Pages".

In many countries, these directories are named slightly differently to avoid issues of trademark. In Romania, Belgium, Czech Republic some a number of other European nations these sites are called "Golden Pages". In several countries, they are called silver pages, town pages or range pages. All these names reserve a similar meaning: a commercial directory where one finds not simply listings of different kinds of business but also commercial advertisements. Typical Yellow Pages contains a comprehensive listing of all the so-called businesses located within a given area in line with the similarities among certain enterprise categories, which are then outlined alphabetically for better reference and faster use. Generally, such directories are released by telephone companies but due to the profitability of such books, several private companies have also invested in this occupation, often publishing directories that target certain demographic groups.

A business directory collates its information from several companies. Often in the circumstance of public directories which can be published by local cell phone companies, using their own buyer listings and information, listings issued by phone agencies are also used. Owners of businesses that use services aside from the local phone company must ensure that their listings are updated inside upcoming directories. The listings within these kinds of directories are done according to location, size and kind of activity and might be either compiled physically, or using certain computer software online. The procedure to distribute an advertisement in one of these brilliant phone business directories is simple. In most cases, an advertisement assistant hailing through the selected directory would assist the corporation to create its own design after which it put it up for proof copy and evaluation. The billing in just about all such cases is either done previous to printing of the advertisement in the directory or after the actual printing, but within the agreement period, which usually extends pertaining to 12 months.

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