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Trade Show Booth Promotion Mistakes

Trade show exhibiting is probably the most cost effective direct marketing tools accessible to business today. But while some trade event exhibitors appear to always hit home runs once they exhibit at trade shows, other trade exhibition exhibitors seem to regularly strike out. Why? To be a successful trade exhibition exhibitor, one should bring people to their trade show booth. Unfortunately, many trade show exhibitors confuse quantity and quality. A higher volume of trade show booth traffic isn't very helpful whether it isn't quality traffic. The key to ensure that you promoting one's trade event booth is always to give attention to getting QUALIFIED PROSPECTS. You need to bring people to your booth that have an excuse for your products or services, that have the money to get your service or product, and who have the ability to produce or at best influence the purchasing decision inside their company. Usually, all the attendees in a trade exhibition are not brings. Usually, actually, most of the attendees are specially not prospects whatsoever, and also have no requirement for your products or services, or do not have the money, or couldn't make or influence the purchasing decision whatever the case. When promoting your trade event booth, make sure to think Brings! With this in mind, let's talk about three common trade show booth promotion mistakes.

MISTAKE 1) NOT PROMOTING ONE'S Trade exhibition BOOTH AT ALL

More here - A lot of companies register with exhibit in a trade show leave it as well. They figure that they'll sit within their booth and attendees will only be there. Studies have shown quite the contrary. Many attendees reach fewer than half from the trade event booths in a show. Fortunately that most attendees can make it towards the booths which they hear about in advance and then make plans to visit. The lesson to find out is: if you don't promote your booth, you may find yourself sitting alone to get a significant part of the show.

MISTAKE 2) HAVING A GENERAL RAFFLE OR DRAWING (THE FISHBOWL APPROACH)

A common trade event booth promotion strategy is to have a raffle or giveaway. You know visitors to drop their business card inside a fishbowl and one lucky person will win a mp3 player or another such thing at the conclusion of the show. The problem using this approach is that your giveaway is not to do with your service or product. You could get a stack of economic cards, but when you start cold calling people viewers they just wanted to win ipod, and they have little interest in your business.

MISTAKE 3) HAVING AN ENTERTAINER

Another common mistake is to work with a magician or any other entertainer to do your trade show booth. The issue using this approach is that people will want to watch the entertainer, not consult with you. And again, they'll likely have no real interest in your company. Even worse, you may get a wall of non-prospects blocking use of your booth for those those people who are prospects.

SO WHAT In the event you DO?

The key with any trade show promotion is it should target Potential customers. First, you need to determine who your prospects are, along with what ensures they are qualified prospects (so you are aware who to a target and the way). I quickly always recommend sending out a pre-show mailer to any or all the registered attendees. Two mailers spaced out are even better. Your mailer should tell attendees regarding your booth, what you will be showing, and why they ought to visit. In the show, you need to make sure you have a trade exhibition booth which has bold, eye-catching graphics, understanding that tells attendees what you do and the way you are able to help them. Your trade show booth graphics need to bring in QUALIFIED prospects, its not all random Joe that walks by. Next, any promotion that you simply do must attract qualified prospects. If you are going to possess a raffle, consider having it for a chance to win your products. The only real people that will enter are individuals who need your product or service. You'll stand a better chance of promoting to those who don't win when you contact them, instead of the person who wanted the disposable IPOD. If you have a raffle with an unrelated item, be sure to ask each individual a set of questions before your enter them. The list of questions should determine when they are qualified prospect, and whether you desire to spend time calling them after the show.