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Take full advantage of Your Online Presence

Are you managing your own professional reputation online? Whether you're looking for new business, a promotion or looking for a new job, it's essential that anyone take the lead in setting up a winning online first impact. Clients, employers, and head-hunters want to locate you online. Today, having a polished, professional and intentionally managed online presence is an expected part of a professional resume. Here's a checklist of what your web presence should include:

Up-to-date and consistent bios. Your bio is a concise summary of your expertise, credentials and achievements. It should include an ongoing professional head shot, as well as the real key elements of your occupation. Your bio/profile should be consistent across all the places where it is actually listed (company site, LinkedIn, Facebook, professional and alumni corporation sites, other membership sites).

A complete LinkedIn web page. By complete, I mean your LinkedIn page should not only have your photo and bio, but it should additionally list your full cv, and you should ask recommendations from trusted consumers, colleagues and supervisors) to ensure your profile shows you your best. Make sure that you've added your own network of contacts in your LinkedIn profile, people whom you could be comfortable recommending or mentioning. A broad network multiplies the energy of your connections, so make sure a person add the people you want to stay connected to.

Harness the power of Facebook to have interaction in conversations, stay connected with casual business acquaintances and showcase your experience inside a laid-back way. While it's not OK to include everyone you meet for a mailing list, it is OK to invite the people whose business cards anyone collect at luncheons and networking events to be your Facebook friend. Have a page just for you, the business professional, and don't mingle personal/professional information. Facebook is also a terrific place to showcase your own portfolio or case studies also to get conversations going close to recently read business publications.

While bios/profiles and a new presence on LinkedIn are non-negotiable in the current business world, are nice extras. Gist makes it easier so that you can track what key contacts are doing (while revealed by their social networking updates) to help you have current, relevant conversations with important clients, contacts and interviewers. Name is similar to be able to LinkedIn and another location prospective clients and employers will go to look at your reputation.

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