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Tips on how to Use Facebook for Company

There are a growing variety of social media sites used by businesses in their particular company marketing efforts. The secret to using social media effectively is not to get everywhere, but instead to have an online business where you’re current and potential customers are online. Contrary to what many believe- Facebook is not only for college students or perhaps for personal use.

Facebook is increasingly being employed by companies in many creative ways including to build their company image, to drive traffic thus to their website and blogs, to announce or get feedback on new services, manage their online popularity, attract employees, communicate company information, and as a means to intercept potential prospects. For many companies, this increased company communication is ultimately causing enhanced relationships with current and potential customers. In this article, I will outline how a planned internet marketing approach can cause positive results for your business. I will begin the content by addressing a few common misperceptions about Facebook that i hear most frequently via my clients. Next, I will detail the way to use and set in the various sections of a new Facebook account. I will conclude with several recommended applications that could add functionality to your company Facebook page.

Common misperception Facebook is for personal use each time I give presentations on using social media sites for business there is the perception in the audience that Facebook is just useful for communicating with relatives and buddies. Facebook started as a new closed community for college students, and has not recently been as effective as LinkedIn at highlighting the organization page and advertising capabilities. However, Facebook continues to grow being used by companies looking to arrive at the more than two hundred million active users, and has very powerful and targeted demographic resources that help companies to hone in on their target market.

Common misperception Facebook is merely for college students Good Facebook Press Room web page, there are more as compared to 200 million active users on Facebook along with a million new members are joining each week in the U. S. alone. Contrary to what many of my audiences believe- a lot more than two-thirds of Facebook users usually are not in college. According to, more than 50% of Facebook's users within the U. S. are over 35; the single biggest age demographic in the U. S. on Facebook is right now between 35 and forty four, and Facebook's fastest growing age bracket is 55 and elderly. They also reported that Facebook ranks because top social networking site in the majority of European countries.

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