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How to Create an ACTIVE Facebook Fan Page

Ever since Facebook announced the creation of the FAN PAGE application, members have been clamouring to put up a myriad of fan pages on pretty much every subject under the sun's rays. From pages that request you to become a fan of certain Tv shows, to pages that want to unite those who hate certain kinds of foods. Yep, there is a fan page for almost anything you can think of... but, is there one on Facebook to your business?

Well, if you are set on marketing your business, the answer had far better be YES. I mean, in case you didn't noticed it, Facebook doesn't look enjoy it is going anywhere, except maybe to the most notable. At last count, Facebook was the variety two ranked website powering Google, and quickly closing that gap... so, what does this mean for your business? Well, Facebook has said that fan pages are basically its way of saying it’s OK to market your business on their own community. But HOW you go about doing this is a different story.

First of all, marketing online is not really all that much different than in in the flesh transactions. Let's say someone came into your office, would you run right up to them and yell PURCHASE STUFF FROM ME! Well, that is what you are carrying out when you are submitting marketing messages to anybody and everybody who you are in contact with online. The goal is to produce relationships. Build rapport with people and after a while, if they need your product or service, they might buy from you or perhaps provide you with a referral. You do this by reaching folks, something that Facebook Fan Pages are ideal for.

Simply commenting on precisely what others are doing, or communicating with all of them about their needs and interests is a terrific way to start conversations. Posting updated info about you as well as your business on your supporter page wall should get some good conversations happening as well. Try to focus on adding content that will be of use to people who become fans, not just messages about services or products for sale. In addition, try to try a few quality articles to add in the discussion area as well. Do you have a video about your small business? Your fan page will be a great place to web host it. How about a delightful page? This is the FIRST page folks will see when they hit your current fan page.

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