Good Website Design - Why Hunting Good Is Under no circumstances Good Enough

The majority of internet site designers concentrate wrongly on designing web sites that appeal to their customers. This leads to websites that are poorly developed to serve the demands of your visitor or the client. Right after years involved in web design company and evaluating and optimizing web-sites, I lately concluded that the vast majority of today's sites are no better made now than they were five years ago.

Yes, web-sites made in the past 5 years surely look a lot better and have extra wow features like impressive effects, gorgeous graphics and clever videos. But that doesn't imply as sites they execute any much better in satisfying the requires of the visitor or the web page owner. The truth is very typically all these effects, graphics and flash videos although enhancing the visual appeal of your web-site truly make the site worse when it comes to performance. By efficiency I mean how nicely the web-site satisfies the objectives it ought to happen to be created to meet.

Whenever you are trying to possess a website created or redesigned the very first thing you will need to establish is what will be the objectives of the web page?

What's the goal with the internet site?

Will be the objective to:

Stun visitors having a jaw dropping graphics and effects? Get good evaluations for your internet site from other web-site designers? Inform and educate visitors? Attract the proper guests serious about what the internet site has to present? Sell solutions or services? Capture leads or subscribers? If you would like evidence on the extent to which net designers concentrate on the visual appeal of a website rather that getting match for any purpose, you only have to look at the dozens of web-sites that showcase what they contemplate to be great internet site designs.

These showcase internet sites for excellent website design feature 1,000's of web-sites submitted by net designers that get reviewed and voted for largely by their peers, or so it would appear. Examples are siteinspire.net, unmatchedstyle.com, csselite.com, beautiful2.com, webcreme.com, creattica.com, divinecss.com, foliofocus.com, cartfrenzy.com and bestwebgallery.com. Some, but not all of those showcase web sites state what they regard as very good website design in their submission guidelines.

Unmatchedstyle.com are devoted to acknowledging people who have produced exceptionally beautiful web websites by employing net requirements and superior usability practices.

Foliofocus.com is a web design gallery that exists to showcase the most effective collection of portfolio sites from net and graphic designers, photographers, as well as other pros.

Cartfrenzy.com can be a design gallery for essentially the most well-designed e-commerce and purchasing internet websites.

Bestwebgallery.com characteristics a wide selection of top quality style websites (Flash & CSS). They go on to declare what quality design means to them, which is: Quality Design and style = Visual + Technical + Creativity Note here the emphasis is on the visual appearance, technical wiz bangs and the creative merit.

Based on my own experience auditing and evaluating internet sites and those featured on showcase internet sites like the ones above, is why I have concluded that internet designers concentrate too much on creating excellent seeking sites that appeal to their peers.

Case Study

As if to prove the point I carried out a detailed case study of a highly rated internet site featured on unmatchedstyle.com. In choosing the site for this case study I was also searching for the site of a internet design firm since that must represent all that's most effective in superior web style. The site received a 9.1 out of 10 rating for fantastic style from the showcase site and a video review.

Following my detailed case study evaluation of your website I determined the internet design and style high-quality rating of your home page to become 3.9 out of 10 and the web page as a whole was rated 4.2 out of 10. Of course, I used different criteria for my ratings for great good quality net design and style than did the showcase web site that gave a rating of 9.1.

For the home page I used a checklist that evaluated 12 categories of design, with 135 elements of page design and style and for the whole website I used a checklist that evaluated 91 aspects of site style.

Any of the 226 aspects of internet style that have been not found to become present have been also given a severity rating. This severity rating was based on the level of impact the missing aspect had on the design and on the frequency with which it occurred.

The number of aspects on which the net page or internet site passed combined with the level of severity was used in a formula to determine a rating of great high-quality internet style.

What was clear from this case study may be the site used in the study received a high 9.1 rating for great design and style from the showcase site based on a incredibly different assessment criteria to my own, that gave the site a rating of only 4.2.

So, the question is, which rating for fantastic website design could be the ideal one, a showcase site rating of 9.1 or my rating of 4.2?

Properly, that depends on whether you would like to base a rating for good internet style largely on searching good, or on a detailed assessment of 226 aspects of fantastic net style I expect to find in a well made website.

Deciding on what's a good web design also depends on whether you wish a web site that looks excellent or one that's made for any objective and to satisfy some clearly defined objectives. If you want a web-site that does a lot more than just appear fantastic then you may need to look a bit extra closely in the design and style of your web page, because just searching good is never ever fantastic adequate, at least not for me.