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Trade Show Booth Promotion Mistakes

Trade event exhibiting is one of the most economical direct marketing tools open to business today. But while some trade exhibition exhibitors appear to always hit home runs after they exhibit at trade events, other trade event exhibitors seem to regularly strike out. Why? To become successful trade show exhibitor, one needs to bring visitors to their trade event booth. Unfortunately, many trade show exhibitors confuse quantity and quality. A top level of trade show booth traffic isn't beneficial when it isn't quality traffic. The important thing to ensure that you promoting one's trade exhibition booth would be to give attention to getting QUALIFIED PROSPECTS. You want to bring people to your booth that have an excuse for your service, that have the money to get your product or service, and that have the ability to make or at least influence the purchasing decision at their company. Usually, every one of the attendees at a trade event aren't potential customers. Usually, in reality, a lot of the attendees are specially not prospects in any way, and also have applications your product or service, or not have the money, or couldn't make or influence the purchasing decision whatever the case. When promoting your trade event booth, remember to think Brings! Being mindful of this, let's talk about three common trade show booth promotion mistakes.

MISTAKE 1) NOT PROMOTING ONE'S Trade exhibition BOOTH In any way

Click here - Many companies sign up to exhibit with a trade event and then leave it at that. They figure that they'll sit within their booth and attendees will be there. Studies show just the opposite. Many attendees make it to fewer than half of the trade event booths with a show. The good thing is that many attendees can make it for the booths which they learn about ahead of time and then suggest plans to visit. The lesson to learn is this: unless you market your booth, you will probably find yourself sitting alone for a significant part of the show.

MISTAKE 2) HAVING A GENERAL RAFFLE OR DRAWING (THE FISHBOWL APPROACH)

A standard trade event booth promotion way is to get a raffle or giveaway. You tell people to drop their business card in a fishbowl and something lucky person will win an IPOD or another such thing after the show. The issue with this approach is your giveaway has nothing concerning your products or services. You may get a stack of business cards, but if you start contacting people you will find that they simply desired to win the IPOD, and they have no real interest in your business.

MISTAKE 3) Owning an ENTERTAINER

Another common mistake would be to hire a magician or other entertainer to execute your trade event booth. The problem with this particular approach is the fact that men and women desire to watch the entertainer, not talk to you. And again, they'll probably have little interest in your business. Worse, you could have a wall of non-prospects blocking usage of your booth for all those people who are prospects.

SO WHAT In case you DO?

The main element with any trade show promotion would it be should target Brings. First, you have to determine who your prospects are, and just what ensures they are brings (so you know who to target and just how). Then I always recommend delivering a pre-show mailer to all the registered attendees. Two mailers spaced out are even better. Your mailer should tell attendees regarding your booth, what you will be showing, and why they need to visit. On the show, you need to make sure to have a trade show booth which has bold, eye-catching graphics, which tells attendees everything you do and just how you can enable them to. Your trade event booth graphics must bring in QUALIFIED prospects, its not all random Joe that walks by. Next, any promotion that you just do must attract potential customers. If you are going to possess a raffle, consider having it the chance to win your services or products. The sole people that will enter are individuals who need your products or services. You'll stand an improved chance of promoting to people who don't win when you call them, instead of the person who just wanted the free IPOD. If you do have a raffle for an unrelated item, each person a set of questions before your enter them. The customer survey must decide if they are qualified prospect, and whether you desire to take your time giving them a call after the show.