MalloryRoldan295

Trade Show Booth Promotion Mistakes

Trade event exhibiting is one of the most cost effective direct marketing tools available to business today. But even though some trade exhibition exhibitors seem to always hit home runs when they exhibit at trade shows, other trade exhibition exhibitors manage to regularly strike out. Why? To be a successful trade event exhibitor, one needs to bring people to their trade event booth. Unfortunately, many trade event exhibitors confuse quantity and quality. A higher level of trade exhibition booth traffic isn't very helpful if it isn't quality traffic. The main element to ensure that you promoting one's trade exhibition booth is to focus on getting Potential customers. You want to bring individuals to your booth that have an excuse for your product or service, that have the money to get your product or service, and that have the power to create or at best influence the purchasing decision at their company. Usually, every one of the attendees with a trade show are not brings. Usually, actually, the majority of the attendees are specifically not prospects at all, and also have no need for your product or service, or do not have the money, or couldn't make or influence the purchasing decision in any case. When promoting your trade event booth, remember to think QUALIFIED PROSPECTS! Being mindful of this, let's talk about three common trade show booth promotion mistakes.

MISTAKE 1) NOT PROMOTING ONE'S TRADE SHOW BOOTH In any way

Trade show presenter - Most companies join exhibit at a trade show by leaving it at this. They figure that they may sit within their booth and attendees will just show up. Studies show quite contrary. Many attendees make it to less than half from the trade event booths in a show. The good thing is that a lot of attendees will make it for the booths that they hear about in advance make intends to visit. The lesson to learn is: if you do not advertise your booth, you may find yourself sitting alone for a significant part of the show.

MISTAKE 2) Creating a GENERAL RAFFLE OR DRAWING (THE FISHBOWL APPROACH)

A common trade show booth promotion technique is to possess a raffle or giveaway. You tell visitors to drop their card in a fishbowl then one lucky person will win an IPOD or other such thing at the conclusion of the show. The problem using this approach is your giveaway has nothing to do with your products or services. You might have a stack of business cards, but if you start talking to people you'll find that they just desired to win the IPOD, and the've little interest in your small business.

MISTAKE 3) Owning an ENTERTAINER

Another common mistake is always to employ a magician or other entertainer to perform at your trade show booth. The situation with this approach is always that people will wish to watch the entertainer, not talk to you. And again, they'll probably have no interest in your company. Even worse, you may end up with a wall of non-prospects blocking access to your booth for all those those who are prospects.

What exactly SHOULD YOU DO?

The main element with any trade show promotion is it should target QUALIFIED PROSPECTS. First, you have to determine who your prospects are, along with what means they are qualified prospects (so that you know who to a target and how). Then I always recommend delivering a pre-show mailer to all the registered attendees. Two mailers spaced out are better. Your mailer should tell attendees about your booth, what you'll be showing, and why they ought to drop by. In the show, you need to make sure to have a trade exhibition booth that has bold, eye-catching graphics, understanding that tells attendees what you do and how you are able to help them to. Your trade show booth graphics have to bring in QUALIFIED prospects, not every random Joe that walks by. Next, any promotion that you just do must attract potential customers. If you are going to have a raffle, consider having it for a chance to win your products or services. The only individuals who will enter are individuals who need your product or service. You'll stand an enhanced likelihood of advertising to those that don't win once you call them, rather than the individual that just wanted the disposable IPOD. If you do have a raffle with an unrelated item, each person some questions before your enter them. The list of questions should determine if they're qualified prospect, and regardless of whether you wish to take your time giving them a call after the show.