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Trade exhibition Booth Promotion Mistakes

Trade exhibition exhibiting is one of the most cost effective direct marketing tools available to business today. But although some trade show exhibitors manage to always hit home runs once they exhibit at industry events, other trade exhibition exhibitors manage to regularly strike out. Why? To become a successful trade exhibition exhibitor, one needs to bring visitors to their trade show booth. Unfortunately, many trade exhibition exhibitors confuse quantity and quality. A high volume of trade exhibition booth traffic isn't beneficial when it isn't quality traffic. The main element to successfully promoting one's trade event booth would be to focus on getting QUALIFIED PROSPECTS. You need to bring people to your booth that have any excuses for your product or service, that have the amount of money to purchase your product or service, and who have the energy to make or otherwise influence the purchasing decision at their company. Usually, every one of the attendees at a trade exhibition aren't brings. Usually, actually, most of the attendees are specially not prospects whatsoever, and have no requirement for your products or services, or don't have the money, or couldn't make or influence the purchasing decision whatever the case. When promoting your trade show booth, remember to think Potential customers! With this in mind, let's talk about three common trade exhibition booth promotion mistakes.

MISTAKE 1) NOT PROMOTING ONE'S Trade exhibition BOOTH AT ALL

Click here - Many companies register with exhibit in a trade show leave it as well. They figure that they'll sit in their booth and attendees will be there. Research indicates just the opposite. Many attendees get to not even half with the trade exhibition booths with a show. Fortunately that most attendees is likely to make it to the booths they read about beforehand and then make plans to visit. The lesson to learn is that this: unless you promote your booth, you may find yourself sitting alone for a significant area of the show.

MISTAKE 2) Using a GENERAL RAFFLE OR DRAWING (THE FISHBOWL APPROACH)

A common trade show booth promotion way is to have a raffle or giveaway. You tell visitors to drop their card in the fishbowl and one lucky person will win a music player or another such thing at the conclusion of the show. The issue using this approach that the giveaway has nothing to do with your product or service. You could get a stack of economic cards, but when you start contacting people viewers they simply wished to win ipod and iphone, and they've no real interest in your business.

MISTAKE 3) Owning an ENTERTAINER

Another common mistake is to employ a magician or other entertainer to perform your trade show booth. The issue with this particular approach is that men and women want to watch the entertainer, not talk to you. And again, they'll likely have no interest in your organization. A whole lot worse, you might get a wall of non-prospects blocking use of your booth for anyone those people who are prospects.

What exactly SHOULD YOU DO?

The key with any trade exhibition promotion would it be should target Potential customers. First, you should determine who your prospects are, and just what makes them brings (so you are aware who to a target and the way). I quickly always recommend sending out a pre-show mailer to any or all the registered attendees. Two mailers spaced out are even better. Your mailer should tell attendees about your booth, what you'll be showing, and why they need to visit. In the show, you need to make sure to use a trade exhibition booth which has bold, eye-catching graphics, and that tells attendees what you do and how it is possible to help them. Your trade event booth graphics must make Brings, don't assume all random Joe that walks by. Next, any promotion that you simply do must attract potential customers. If you are planning to get a raffle, consider having it for a chance to win one of your services or products. The only real people who will enter are individuals who need your products or services. You'll stand a better chance of selling to those that don't win when you call them, rather than the person who simply wanted the disposable IPOD. If you absolutely have a raffle for an unrelated item, each person a couple of questions before your enter them. The set of questions have to research if they're qualified prospect, and regardless of whether you wish to take your time giving them a call following your show.