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Trade Show Booth Promotion Mistakes

Trade event exhibiting is one of the most cost effective direct marketing tools available to business today. But although some trade exhibition exhibitors manage to always hit home runs once they exhibit at industry events, other trade show exhibitors manage to regularly strike out. Why? To be a successful trade show exhibitor, one needs to bring traffic to their trade event booth. Unfortunately, many trade exhibition exhibitors confuse quantity and quality. A higher volume of trade show booth traffic isn't beneficial if it isn't quality traffic. The important thing to actually promoting one's trade show booth would be to give attention to getting Brings. You would like to bring visitors to your booth that have an excuse for your service, who have the cash to purchase your products or services, and that have the power to create or otherwise influence the purchasing decision at their company. Usually, all of the attendees at a trade event usually are not qualified prospects. Usually, in reality, a lot of the attendees are specifically not prospects at all, and have applications your products or services, or don't have the money, or couldn't make or influence the purchasing decision regardless. When promoting your trade exhibition booth, make sure to think QUALIFIED PROSPECTS! With this in mind, let's talk about three common trade event booth promotion mistakes.

MISTAKE 1) NOT PROMOTING ONE'S Trade exhibition BOOTH Whatsoever

Trade show magician - A lot of companies join exhibit in a trade event by leaving it as well. They figure that they may sit inside their booth and attendees will just show up. Studies show quite the contrary. Many attendees make it to less than half of the trade show booths at a show. The good thing is that many attendees is likely to make it to the booths they learn about ahead of time and then make intends to visit. The lesson to learn is: if you don't market your booth, you might find yourself sitting alone for a significant section of the show.

MISTAKE 2) HAVING A GENERAL RAFFLE OR DRAWING (THE FISHBOWL APPROACH)

A common trade event booth promotion strategy is to have a raffle or giveaway. You tell individuals to drop their business card in the fishbowl and one lucky person will win an IPOD or other such thing at the conclusion of the show. The situation with this approach that the giveaway is not concerning your products or services. You may have a stack of economic cards, but if you start talking to people you'll find that they simply wanted to win the IPOD, and they have no real interest in your business.

MISTAKE 3) Owning an ENTERTAINER

Another common mistake is always to work with a magician or other entertainer to perform your trade exhibition booth. The problem with this approach is that individuals will want to watch the entertainer, not talk to you. And again, they'll probably have no real interest in your company. Worse, you may have a wall of non-prospects blocking access to your booth for anyone those who are prospects.

Just what exactly SHOULD YOU DO?

The key with any trade show promotion is it should target Brings. First, you have to determine who your prospects are, and just what makes them qualified prospects (so you are aware who to a target and just how). I quickly always recommend broadcasting a pre-show mailer to any or all the registered attendees. Two mailers spaced out are even better. Your mailer should tell attendees about your booth, what you will end up showing, and why they need to drop by. At the show, you want to make sure to possess a trade exhibition booth which includes bold, eye-catching graphics, and that tells attendees what you do and how you can help them. Your trade event booth graphics need to bring in Potential customers, don't assume all random Joe that walks by. Next, any promotion that you just do must attract qualified prospects. If you are planning to possess a raffle, consider having it the chance to win one of the services or products. The sole people who will enter are people who need your service. You'll stand an improved chance of selling to those who don't win whenever you give them a call, as opposed to the person who wanted the disposable IPOD. If you have a raffle with an unrelated item, every person a set of questions before your enter them. The set of questions have to research when they are qualified prospect, and whether you wish to spend your time calling them following your show.