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Trade event Booth Promotion Mistakes

Trade event exhibiting is probably the most economical direct marketing tools available to business today. But while some trade show exhibitors seem to always hit home runs when they exhibit at trade shows, other trade show exhibitors appear to regularly strike out. Why? To become a successful trade exhibition exhibitor, you should bring visitors to their trade show booth. Unfortunately, many trade exhibition exhibitors confuse quantity and quality. A higher level of trade event booth traffic isn't very useful if it isn't quality traffic. The key to successfully promoting one's trade exhibition booth would be to give attention to getting Potential customers. You need to bring people to your booth who have any excuses for your product or service, which have the money to get your service or product, and who have the power to create or otherwise influence the purchasing decision in their company. Usually, all of the attendees with a trade exhibition are not potential customers. Usually, actually, the majority of the attendees are specifically not prospects in any way, and have no need for your products or services, or don't have the money, or couldn't make or influence the purchasing decision regardless. When promoting your trade event booth, make sure to think QUALIFIED PROSPECTS! With this thought, let's discuss three common trade event booth promotion mistakes.

MISTAKE 1) NOT PROMOTING ONE'S Trade event BOOTH AT ALL

Trade show magician - A lot of companies join exhibit in a trade event by leaving it as well. They figure that they may sit within their booth and attendees will be there. Studies have shown quite the contrary. Many attendees make it to less than half with the trade event booths at a show. The good thing is that many attendees will make it towards the booths they learn about ahead of time make plans to visit. The lesson to learn is: if you do not advertise your booth, you might find yourself sitting alone to get a significant part of the show.

MISTAKE 2) Creating a GENERAL RAFFLE OR DRAWING (THE FISHBOWL APPROACH)

A common trade event booth promotion strategy is to have a raffle or giveaway. You know individuals to drop their business card in the fishbowl then one lucky person will win a mp3 player or another such thing after the show. The issue with this particular approach is your giveaway has nothing to do with your product or service. You may end up with a stack of economic cards, but if you start talking to people you'll find that they only wanted to win ipod and iphone, and the've little interest in your company.

MISTAKE 3) HAVING AN ENTERTAINER

Another common mistake would be to work with a magician or any other entertainer to execute at your trade show booth. The problem with this particular approach is always that men and women desire to watch the entertainer, not consult with you. And again, they'll likely have no real interest in your company. Worse, you might get a wall of non-prospects blocking use of your booth for all those those who are prospects.

Just what exactly SHOULD YOU DO?

The key with any trade show promotion would it be should target QUALIFIED PROSPECTS. First, you need to determine who your prospects are, and just what makes them qualified prospects (so that you know who to target and the way). I quickly always recommend broadcasting a pre-show mailer to all or any the registered attendees. Two mailers spaced out are even better. Your mailer should tell attendees about your booth, what you'll be showing, and why they should visit. At the show, you want to make sure you have a trade event booth which has bold, eye-catching graphics, understanding that tells attendees that which you do and the way you are able to enable them to. Your trade show booth graphics must generate Potential customers, its not all random Joe that walks by. Next, any promotion that you just do must attract brings. If you are intending to get a raffle, consider having it the chance to win your products. The sole individuals who will enter are individuals who need your product or service. You'll stand a better chance of selling to those that don't win when you give them a call, instead of the individual that wanted the free IPOD. If you do have a raffle for an unrelated item, be sure to ask each individual some questions before your enter them. The set of questions must decide if they're qualified prospect, and regardless of whether you want to take your time giving them a call following your show.