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Trade Show Booth Promotion Mistakes

Trade exhibition exhibiting is among the most cost effective direct marketing tools accessible to business today. But although some trade exhibition exhibitors appear to always hit home runs after they exhibit at trade shows, other trade exhibition exhibitors manage to regularly strike out. Why? To become successful trade event exhibitor, you should bring people to their trade show booth. Unfortunately, many trade event exhibitors confuse quantity and quality. A high level of trade exhibition booth traffic isn't very helpful when it isn't quality traffic. The key to ensure that you promoting one's trade exhibition booth would be to focus on getting QUALIFIED PROSPECTS. You want to bring people to your booth that have a need for your products or services, which have the money to get your product or service, and that have the ability to produce or otherwise influence the purchasing decision at their company. Usually, all the attendees in a trade show aren't qualified prospects. Usually, actually, most of the attendees are specially not prospects at all, and possess no requirement for your product or service, or don't have the money, or couldn't make or influence the purchasing decision whatever the case. When promoting your trade event booth, be sure you think Potential customers! Being mindful of this, let's talk about three common trade show booth promotion mistakes.

MISTAKE 1) NOT PROMOTING ONE'S Trade exhibition BOOTH AT ALL

Click here - A lot of companies register with exhibit with a trade show leave it as well. They figure that they're going to sit inside their booth and attendees will just show up. Studies show quite contrary. Many attendees get to less than half from the trade event booths in a show. Fortunately that a lot of attendees will make it towards the booths they hear about ahead of time and then make intends to visit. The lesson to learn is: unless you promote your booth, you might find yourself sitting alone for any significant area of the show.

MISTAKE 2) Creating a GENERAL RAFFLE OR DRAWING (THE FISHBOWL APPROACH)

A typical trade exhibition booth promotion technique is to get a raffle or giveaway. You tell individuals to drop their business card in a fishbowl then one lucky person will win a mp3 player or other such thing after the show. The issue using this approach is your giveaway has nothing to do with your product or service. You could have a stack of economic cards, but when you start contacting people you will find that they simply desired to win ipod, and the've no interest in your company.

MISTAKE 3) Owning an ENTERTAINER

Another common mistake is to hire a magician or another entertainer to do at the trade event booth. The issue with this particular approach is the fact that individuals will want to watch the entertainer, not talk to you. And again, they'll probably have no interest in your business. Worse, you might get a wall of non-prospects blocking use of your booth for all those people who are prospects.

Just what exactly In the event you DO?

The key with any trade event promotion is it should target Brings. First, you have to determine who your prospects are, and just what means they are potential customers (so that you know who to target and how). I then always recommend sending out a pre-show mailer to all or any the registered attendees. Two mailers spaced out are even better. Your mailer should tell attendees concerning your booth, what you will end up showing, and why they need to drop by. At the show, you want to make sure you possess a trade show booth that has bold, eye-catching graphics, understanding that tells attendees everything you do and how you can help them to. Your trade show booth graphics have to generate Brings, don't assume all random Joe that walks by. Next, any promotion that you do must attract qualified prospects. If you are intending to have a raffle, consider having it the chance to win one of the products. The only people that will enter are individuals who need your products or services. You'll stand an improved chance of advertising to those that don't win whenever you give them a call, rather than the person who wanted the free IPOD. If you do have a raffle with an unrelated item, be sure to ask each person a couple of questions before your enter them. The customer survey should determine if they're qualified prospect, and whether you want to take your time calling them following your show.