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Trade event Booth Promotion Mistakes

Trade show exhibiting is among the most economical direct marketing tools open to business today. But while some trade show exhibitors appear to always hit home runs once they exhibit at industry events, other trade show exhibitors seem to regularly strike out. Why? To become a successful trade exhibition exhibitor, you should bring traffic to their trade show booth. Unfortunately, many trade event exhibitors confuse quantity and quality. A top level of trade show booth traffic isn't beneficial if it isn't quality traffic. The important thing to ensure that you promoting one's trade exhibition booth is always to focus on getting Brings. You need to bring people to your booth which have a need for your products or services, who have the amount of money to get your product or service, and who have the power to produce or at best influence the purchasing decision inside their company. Usually, all the attendees at a trade exhibition are not potential customers. Usually, actually, most of the attendees are particularly not prospects in any way, and have applications your products or services, or not have the money, or couldn't make or influence the purchasing decision in any case. When promoting your trade show booth, make sure to think Potential customers! With this in mind, let's discuss three common trade show booth promotion mistakes.

MISTAKE 1) NOT PROMOTING ONE'S TRADE SHOW BOOTH AT ALL

More here - Many companies sign up to exhibit at a trade show and then leave it at this. They figure that they're going to sit in their booth and attendees will only be there. Studies show quite the contrary. Many attendees reach fewer than half from the trade show booths with a show. The good thing is that a lot of attendees can make it towards the booths they hear about in advance make promises to visit. The lesson to find out is that this: unless you advertise your booth, you might find yourself sitting alone to get a significant part of the show.

MISTAKE 2) HAVING A GENERAL RAFFLE OR DRAWING (THE FISHBOWL APPROACH)

A standard trade show booth promotion strategy is to have a raffle or giveaway. You tell individuals to drop their business card inside a fishbowl then one lucky person will win a mp3 player or any other such thing at the end of the show. The situation with this particular approach is that your giveaway has nothing to do with your service or product. You may have a stack of economic cards, however when you start cold calling people you'll find that they just wanted to win ipod and iphone, and they have little interest in your business.

MISTAKE 3) Owning an ENTERTAINER

Another common mistake is to work with a magician or other entertainer to perform at the trade event booth. The issue with this approach is that people will want to watch the entertainer, not talk to you. And again, they'll probably have no real interest in your organization. Even worse, you may end up with a wall of non-prospects blocking use of your booth for all those people who are prospects.

What exactly SHOULD YOU DO?

The important thing with any trade show promotion is that it should target Brings. First, you should determine who your prospects are, along with what makes them qualified prospects (so you are aware who to focus on and the way). I quickly always recommend delivering a pre-show mailer to any or all the registered attendees. Two mailers spaced out are even better. Your mailer should tell attendees concerning your booth, what you will end up showing, and why they need to stop by. At the show, you would like to make sure to use a trade exhibition booth which has bold, eye-catching graphics, understanding that tells attendees what you do and just how it is possible to enable them to. Your trade exhibition booth graphics must generate Brings, its not all random Joe that walks by. Next, any promotion that you just do must attract qualified prospects. If you are going to possess a raffle, consider having it for an opportunity to win one of your products. The only real people that will enter are people who need your product or service. You'll stand a better chance of promoting to those who don't win whenever you contact them, instead of the individual that wanted the disposable IPOD. If you do have a raffle for an unrelated item, be sure to ask every person a set of questions before your enter them. The list of questions must decide if they are qualified prospect, and whether you wish to take your time calling them after the show.