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Tips on how to Use Facebook for Enterprise

There are a growing quantity of social media sites used by businesses in their company marketing efforts. The secret to using social media marketing effectively is not to get everywhere, but instead to have an online presence where you’re current and potential customers are online. Contrary to what many believe- Facebook is not just for college students or perhaps for personal use.

Facebook is increasingly being used by companies in many creative ways for instance to build their brand image, to drive traffic for their website and blogs, to announce or get feedback on services, manage their online status, attract employees, communicate company information, and as a means to intercept potential prospects. For many companies, this increased company communication is resulting in enhanced relationships with current and prospects. In this article, I will outline how a planned internet marketing approach can bring about positive results for your company. I will begin this content by addressing a number of common misperceptions about Facebook i hear most frequently through my clients. Next, I will detail how you can use and set the various sections of a new Facebook account. I will conclude along with several recommended applications that could add functionality to your company Facebook page.

Common misperception Facebook is only for personal use each time I give presentations on using social network sites for business there is the perception in the particular audience that Facebook is merely useful for communicating with family and friends. Facebook started as a closed community for college students, and has not recently been as effective as LinkedIn at highlighting the company page and advertising features. However, Facebook continues to grow in use by companies looking to succeed in the more than 2 hundred million active users, and has very potent and targeted demographic resources that help companies to hone in on the target market.

Common misperception Facebook is for college students Good Facebook Press Room web page, there are more as compared to 200 million active users on Facebook and a million new members are joining each week in the U. S. alone. Contrary to what lots of my audiences believe- over two-thirds of Facebook users aren't in college. According to, more than 50% of Facebook's users within the U. S. are over 35; the single biggest age demographic inside the U. S. on Facebook is now between 35 and 46, and Facebook's fastest growing generation is 55 and elderly. They also reported that Facebook ranks as the top social networking site in nearly all European countries.

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