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How you can Use Facebook for Business

There are a growing number of social media sites being employed by businesses in their own company marketing efforts. The secret to using social networking effectively is not being everywhere, but instead to have an online presence where you’re current and potential customers are online. Contrary to what many believe- Facebook is not only just for college students or perhaps for personal use.

Facebook is increasingly being employed by companies in many creative ways for instance to build their company image, to drive traffic thus to their website and blogs, to announce or get feedback on new services, manage their online reputation, attract employees, communicate company information, and as a ways to intercept potential prospects. For many companies, this increased company communication is bringing about enhanced relationships with current and prospects. In this article, I will outline what sort of planned internet marketing approach can cause positive results for your business. I will begin this article by addressing a handful of common misperceptions about Facebook which i hear most frequently from my clients. Next, I will detail tips on how to use and set the various sections of the Facebook account. I will conclude along with several recommended applications that may add functionality to your small business Facebook page.

Common misperception Facebook is just for personal use each time I give presentations on using online community sites for business there is certainly the perception in the actual audience that Facebook is useful for communicating with friends and family. Facebook started as the closed community for university students, and has not recently been as effective as LinkedIn at highlighting the company page and advertising characteristics. However, Facebook continues to grow used by companies looking to succeed in the more than two hundred million active users, and has very powerful and targeted demographic equipment that help companies to hone in on the target market.

Common misperception Facebook is just for college students Good Facebook Press Room web page, there are more when compared with 200 million active users on Facebook and also a million new members are joining per week in the U. S. alone. Contrary to what a lot of my audiences believe- more than two-thirds of Facebook users are not in college. According to, more than 50% of Facebook's users in the U. S. are over 35; the single biggest age demographic inside the U. S. on Facebook is right now between 35 and 44, and Facebook's fastest growing generation is 55 and elderly. They also reported that Facebook ranks as the top social networking site in the majority of European countries.

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